Deeper Dive: Because there is little to no regulation of cosmetics by the FDA. Most cosmetic companies are really marketing companies putting millions of dollars a year into advertising, not their formulas with little to no active ingredients that actually work! Even many so called “Natural” products contain toxic synthetics which are actually worse for your skin than using a non toxic synthetic based product. To make matters worse, the wording “All Natural” has literally NO regulation and can be put on anything. This is causing so much confusion amongst consumers.
My solution: I was inspired by the healing waters of Hawaii to create a cleanser/mask which would give the same benefits to all. I formulated Minerals of the Sea with out what I call the “Dirty Dozen” which research has found to be in 80% of cosmetics: Fragrance, Parabens, Sulfates, Formaldehyde, Dimethicone, Mineral Oil, PEGS, Triclosan, Phathalates, Phenyenediamine, BHA/BHT, DEA. Instead I used ingredients including the following:
Magnesium: a mineral that has many benefits including, treating a variety of skin problems from redness, clogged pores and acne to rosacea. It also aids in hydrating dry or inflamed skin,
Potassium: is a vital mineral for proper bodily functions and it’s one of the most common deficiencies in the US diet today. Many people don't know that potassium is also a key indicator to healthy skin!
Hylaronic Acid: Though the word “acid” may sound scary in reference to something you put on your face, don’t worry, it doesn’t burn. Quite the opposite, in fact for skin packs a ton of skin-boosting benefits, including mega moisture which is key in healthy supple skin. It's also calming, hydrating, and has antioxidant properties which are great for all skin types.
Witch Hazel has a natural toning effect on the face to tighten pores. and remove excess oil, dirt and bacteria which will reduce breakouts.
Cucumber extract is a superfood for skin. The juice is composed largely of proteins, lipids, and a variety of minerals, and possesses moisturizing and emollient properties. It also has an toning effect, and can soothe and relieve puffy skin.
Glycerin: works to moisturize the skin by drawing water into the skin's outer layer. It also forms a protective layer that helps prevent moisture loss improving skins resiliency & youthful look.
Mica: Natural/Non Toxic doesn’t have to mean boring! I used this to add color and sparkle so that the experience of washing your face can actually be fun.